Chuck
December 24th, 2007, 04:09 PM
Retailers that sell gift cards can anticipate an extra bonus a Christmas time.
An estimated 4.3 Billion in cash will be sold in the form of a gift card this Christmas season with only an estimated 3 Billion of these gift cards used.
Last year Home Depot reported an 43 million dollar surprise in thire Christmas stock from unspent Gift Cards. This figure does not include any interest that may have been collected by keeping your funds safely tucked away in an interest bearing account.
While Wal-Mart does not disclose the amount of gift cards they sell or the amount of revenue that is generated from unused gift cards generate you can rest assured that they are getting their fair share of this newly lucrative market.
Gift Cards seem to be the new big business. You cannot stand in a check out line without these things grabbing your attention or a cashier asking you at least once if you would like to purchase one. Why? The profit on unused cards says it all.
You can encourage people you buy these cards for to use them. There are also web site that will offer to buy your unused gift cards. If you have a gift card and don't plan to use it you can even send it to me,,, lol.
So the choice is really yours with. You can go ahead buy that Tie or other unwanted gift or you can buy a gift card that may not be used. Either way the retailers thank you because they get paid whether you purchase something or not.
An estimated 4.3 Billion in cash will be sold in the form of a gift card this Christmas season with only an estimated 3 Billion of these gift cards used.
Last year Home Depot reported an 43 million dollar surprise in thire Christmas stock from unspent Gift Cards. This figure does not include any interest that may have been collected by keeping your funds safely tucked away in an interest bearing account.
While Wal-Mart does not disclose the amount of gift cards they sell or the amount of revenue that is generated from unused gift cards generate you can rest assured that they are getting their fair share of this newly lucrative market.
Gift Cards seem to be the new big business. You cannot stand in a check out line without these things grabbing your attention or a cashier asking you at least once if you would like to purchase one. Why? The profit on unused cards says it all.
You can encourage people you buy these cards for to use them. There are also web site that will offer to buy your unused gift cards. If you have a gift card and don't plan to use it you can even send it to me,,, lol.
So the choice is really yours with. You can go ahead buy that Tie or other unwanted gift or you can buy a gift card that may not be used. Either way the retailers thank you because they get paid whether you purchase something or not.