ponto
April 20th, 2006, 09:35 AM
MORE THAN ONE IN FIVE U.S. adults, or 22 percent, say the Internet is the most effective way to grab their attention about a product or service, according to a report released Wednesday by Burst Media.
But TV retained its prominence as the most attention-grabbing ad medium, with 50 percent of U.S. adults reporting that the tube captures their interest most effectively.
The report, based on a March survey of 3,700 adult Web users, also found that magazines, newspapers and radio lagged behind both the Internet and TV, with 12 percent, 10 percent, and 6 percent, respectively.
The study also found that the Web far outpaces television as a primary source for information about products and services, with 57 percent of respondents saying that the Net is where they turn first to research products they might purchase.
Shankar Gupta (http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=42457&Nid=19905&p=305544)
But TV retained its prominence as the most attention-grabbing ad medium, with 50 percent of U.S. adults reporting that the tube captures their interest most effectively.
The report, based on a March survey of 3,700 adult Web users, also found that magazines, newspapers and radio lagged behind both the Internet and TV, with 12 percent, 10 percent, and 6 percent, respectively.
The study also found that the Web far outpaces television as a primary source for information about products and services, with 57 percent of respondents saying that the Net is where they turn first to research products they might purchase.
Shankar Gupta (http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=42457&Nid=19905&p=305544)