ponto
January 6th, 2006, 05:07 PM
by Wayne Friedman
The greatest number of product placements are in reality programs, and last year Nielsen says "The Contender" was heads above every other show with 7,514, almost double its nearest rival in total occurrences.
But on a per-episode basis, the numbers were more alarming.
For each of the 15 telecasts, "Contender" had a whopping average of 500.9 individual occurrences of products placed in its shows.
The next in line was "American Idol"-- but it was way down that list, with an average of just 83.3 product occurrences per show.
"Extreme Makeover: Home Edition" had a total of 3,318 occurrences in 73 telecasts for an average of 45.5 product occurrences.
But at 500 times an hour, how many times do you need to get hit in the head?
The greatest number of product placements are in reality programs, and last year Nielsen says "The Contender" was heads above every other show with 7,514, almost double its nearest rival in total occurrences.
But on a per-episode basis, the numbers were more alarming.
For each of the 15 telecasts, "Contender" had a whopping average of 500.9 individual occurrences of products placed in its shows.
The next in line was "American Idol"-- but it was way down that list, with an average of just 83.3 product occurrences per show.
"Extreme Makeover: Home Edition" had a total of 3,318 occurrences in 73 telecasts for an average of 45.5 product occurrences.
But at 500 times an hour, how many times do you need to get hit in the head?