ponto
November 28th, 2005, 08:17 AM
According to the Shop.org/BizRate eHoliday Mood Study 2005, 77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year.
While traditional retailers are monitoring store traffic and sales on Black Friday (the day after Thanksgiving), online retailers have set their sights on Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of the biggest online shopping days of the year. For the past few years, online retailers have found that sales on the Monday after Thanksgiving have been creeping higher, giving retailers an additional reason to be jolly during the ceremonial kickoff to the holiday season.
Scott Silverman, Executive Director of Shop.org, said "On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online. This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts."
While traditional retailers are monitoring store traffic and sales on Black Friday (the day after Thanksgiving), online retailers have set their sights on Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of the biggest online shopping days of the year. For the past few years, online retailers have found that sales on the Monday after Thanksgiving have been creeping higher, giving retailers an additional reason to be jolly during the ceremonial kickoff to the holiday season.
Scott Silverman, Executive Director of Shop.org, said "On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online. This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts."